Market Research

Streaming

  • Pow­er­full algorithms
  • Cheap
  • Ubiq­ui­tous
  • Bad artist treatment
  • mis­sus­ing influence
  • Inter­net dependent
  • rarely hi-​fi options

Smartphone

  • Hin­der­ing active lifestyle
  • Com­plex, slow operation
  • Dis­trac­tion
  • Uncon­cious consumption
  • Stream­ing dependency

  • plays audio files in high quality
  • light and small— not get­ting in the way of an active lifestyle
  • easy to usewith ana­log scroll wheel buttons
  • can be adjust­ed for right and left-​handeduse
  • intu­itive con­trols— you don't have to look at the screen.
  • mir­rored con­trols— it does​n't mat­ter which way you hold it due to its point-​symmetrical design
  • attach­able to your trouser leg with a holster— you don't even have to take it out of your pocket